4 Effective Ways to Increase Your Pinterest Followers

Know How to Boost Your Pinterest Followers with These 5 Proven Ways

Visual Internet is growing at a fast pace and Pinterest is one of the leading social networks. People are doing everything possible to maximize their image usage in order to enhance engagement. Pinterest can work out really great for any business, but for that it is important that you optimize your website, profile and also images to achieve maximum exposure.


A Pinterest community, which is strong and has many followers, tells others that you are a trusted source. There are plenty of ways to increase your Pinterest followers. You can either Buy Pinterest Followers or boost them ethically. However, a mixture of both is always recommended.

Here, we have a list of 4 proven ways that can help you increase your Pinterest followers.

A Verified Pinterest Profile

It is highly important that your Pinterest profile is verified. It is not a very tough job and is a way to give confirmation to the visitors that your account is real and not fake. This makes your profile more trustworthy for followers.

When your account is verified, you can see a checkmark right next to the URL of your brand in the profile.

Rich Pins Must Be Used

Rich pins are available for free and allow you to add more details and information to your pins. They are interesting and also attractive, so they usually stand out in the Pinterest stream of general followers.


A Pinterest-Friendly Website

If you want a good deal of pins and followers, it is important that you optimize your website in such a way that it gets easier for visitors to pin images and content. Consider adding a “Pin It” button. This way, they will visit your site more often.

Play It Smart

The way you pin is equally important to what you pin. If you fail to pin at regular intervals, you may miss out on various opportunities. Your followers need to see your pins at regular intervals so that they can re-pin them. Re-pin is a great way to increase your Pinterest followers as it can expose you to hundreds of new people who might end up following you.

These are 4 highly effective and proven ways of increasing your Pinterest followers in order to give your business an edge over the rest.

10 Tips to Do Social Media Marketing for Small Business

For small businesses, it’s very crucial to opt for a marketing channel that gives the best outcomes using the most practical resources. These days, many businesses favour social media marketing when compared to the other marketing strategies. Well, social media marketing for small business certainly deserves the recognition it gets for its ability to increase the brand’s sales and reach, which in turn expands the professional network.

If you are not sure how to use this marketing channel, here are few smart tips for social media marketing for small business.

#1 Choose the Right Channels

If you’re looking forward to use social media marketing for small business, there are plenty of channels out there, including the popular ones like Facebook, Twitter, LinkedIn, and Instagram. Your business need not be a part of all the social media channels available.

Assess the needs of your business and find out which channel will best suit the requirements. For instance, Pinterest and Instagram are ideal for visual businesses with access to plenty of photography or products. Twitter and Instagram are perfect for businesses, which generate plenty of editorial content.

Opt to go live on some of the most suitable social media channels and ensure that your business is active on the specific channels. It’s generally advised to commit to just one or two networks. With the right approach, social media marketing for small business can give amazing results.

#2 Decide Your Target Audience

You might be wondering how target audience matter when we talk about social media marketing for small business. But, they play a very important role here. When you want to decide which social networking platform is the right one for your business, knowing your target audience helps in making the right decision.

To explain with examples, teenagers are all about SnapChat, Vine, Instagram, and YouTube. The young parents and the elderly gravitate towards Facebook. Businesses rule LinkedIn. Bloggers and influencers love Tumblr and Twitter. Now that explains why it’s important to decide your target audience before choosing a social networking channel. If you know which social networking channel your target audience use mainly, it’s easier for you to take a call.

#3 Focus on Community

Experts have proved that social media marketing for small business can widen its reach and create many fans by engaging more audience. However, it is not like conventional advertising where you post a message and expect someone to respond to it. It’s more focused around the concept of community and more conversational.

Social media marketing for small business allows them to directly interact with their customers and so it has the potential to convert those few customers into an effective virtual marketing team. On social media, ensure that you reply to those who communicate with you. Engage yourself with powerful social influencers like individuals with strong followings or the owners of blogs that your customers read.

Keeping your online community of followers engaged is crucial to social media and this in turn is the key to your success on this platform.

#4 Repeat Strategies That Were Successful Earlier

Every business is unique and so there some unique social media aspects that may work well for one business, but not for the other. If your small business has been exploiting social media marketing for quite some time, you might get to hit upon some strategies that have been really profitable for your business. So, instead of reinventing the wheel, repeat the successful social media strategies and reap the benefits.

Social media is a unique marketing tool in that it can enhance the visibility of a company, expand reach, and engage prospective, existing and future customers. It’s just that you have to use the right strategies in social media marketing for small business.

#5 Post Regularly and Stay Active

The importance of regularity cannot be stressed enough when it comes to social media marketing for small business. If you happen to disappear for weeks or even days together for that matter without updating your business’ social media profiles, your customers and followers will forget you. That doesn’t mean you’ve to be active 24/7, but you just need to ensure that you spend some valuable time to update the profile. If you’re busy, you can schedule future updates using the many tools available like HootSuite, Buffer and SocialOomph.

One thing to remember here is that you cannot post anything and everything just to be active, but rather do your research and update your profile with quality posts rather than quantity. So, the thumb rule here is to post good quality updates on your business profile regularly and remain active.

#6 Monitor the Results and Measure Them

What’s the use of social media marketing for small business if you are not able to monitor and measure what the outcomes of your efforts are? This is important because you need to know whether or not your strategies are working out.

Generally, it takes around three months to find out if it’s worthy to spend on your existing strategies. There are several tools like Google Analytics and KissMetrics that can help you in measuring how successful your presence on social media is. That does not mean you have to rely only on the numbers in the long term, but rather also focus on the quality of content.

With the right strategies followed, your social media marketing for small business success is sure to yield good results. You’ll realise this only when you monitor the results and measure the outputs in reality.

#7 Consider Advertising

If you are ready to invest a little bit of money, you can consider advertising as this can give great benefits for social media marketing for small business. Invest some funds in Google Adwords as this can bump your site to the top few positions of search engine results. For this, you will require a defined listing of keywords, which represent you. You can find such keywords often on your website. Consider both these if you wish to get the best out of your investment.

You can intensify your message on Twitter, LinkedIn, and Facebook. You can build highly targeted, specific advertisements on the networks with only few clicks. Get to know your audience as this can help you in promoting posts easily, sharing offers, gaining more followers, and driving website traffic.

#8 Share the Links Repeatedly with Your Social Presences

If you develop it, it doesn’t come. Use the clickable social icons, user names or vanity links on your home page, email signatures, business cards, marketing tools, and any other place where you think you can use it. If you are not able to get the world to know how to find you, there’s no use setting up a social networking page.

Perform a Google search to find free social networking icons or you can also consider purchasing a fancy icon package. Never underestimate the power of using social networking icons everywhere you can as this is how you can let people learn about your business.

#9 Start Networking

If you want to win in social media, you first need to be its user. In social media, the good news is that you can steal from others – this is called sharing and you need to do that often. Share someone else’s posts with the hope that they will also share yours. When your post is shared by someone else, it means their followers also get to know about you.

Spend some time daily to read your feeds. Follow experts, influencers, brands, publications, and marketers in your industry actively. Like their updates, share their articles, re-tweet their posts or link to their articles. This way, you are likely to move ahead in a positive direction in the world of social media marketing for small business.

#10 Dive Deep and Not Broad

As far as social media is concerned, it’s important that businesses dive deep and not broad. As the saying ‘Jack of all trades, master of none’ goes, it’s important that you don’t dip a finger in all the social media channels. Master just one or two channels rather than floundering in many.

When you consider social media marketing for small business, a good model is to differentiate between social networking sites and social platforms. Social platforms are similar to soap boxes. They let you to establish your credibility and expertise and give a method for discussion and feedback. Good examples are SlideShare and YouTube. On the other hand, social networks are similar to real-world networking event. Good instances are Twitter, Facebook, and Pinterest.

The above listed tips, when implemented judiciously, can be the right ones to get the most out of your social media marketing for small business. A few months down the lane when you monitor the results and measure them, you can see that your business has gained a lot due to your prudent efforts.

Facebook and AdBlock Companies

Digital advertisements keep popping up online so often and ubiquitously that several tech-savvy users are making use of ad-blocking software to prevent these ads. Such programs have been a boon to them to stop the annoying ads, but hereon it’s not likely to be that easy for Facebook users to stop the advertisements from showing up on their desktop FB website. The social networking giant has worked a way around and come up with a smart way for blocking the ad blockers.

The New Changes to Facebook Ad Preferences Controls

Recently, Facebook rolled out its forthcoming changes to ad preference controls and among these latest changes is a decision to deactivate the popular ad-blocking program Ad-Blocker that is used to get rid of the online ads. As per this change, the social networking company has turned on a switch on its desktop site, which basically renders ad blockers. So, even users with ad-blocking program installed and running on their systems will get to see ads on Facebook.

Further, the Silicon Valley Company also revealed that its ad preferences tools will be updated to make things easier for users to customize the kind of ads that they get to see on the website.

Debate about Ad Blocking Ethics

The recent move by Facebook has given rise to a furious debate about the ad blocking ethics. On one side of the coin, too many digital advertisements are annoying as they slow down the web pages’ loading times and have a negative impact on the overall online experience. On the other side, they serve as the foundation of business for many digital publishers to offer content to the readers.

Read on to find out what the affirmative and negative teams have to say about Facebook’s move.

What the Affirmative Team Has to Say?

Facebook, of course, is the main participant of the affirmative team. Talking on behalf of the company, Facebook’s Vice President Andrew Bosworth stated that disruptive advertisements are an industry issue and the increase of ad-blocking programs is a very strong indication that users don’t wish to see ads. However, he feels that ad blocker is a bad solution to the problem.

Facebook is not alone on its side. In fact, there are many digital publishers like The Wall Street Journal and The New York Times that consider ad blockers to be a huge threat to their advertising revenue. Around 200 million users globally employ ad blockers on their desktop PCs, as per estimates from the anti-ad-blocking start-up PageFair. There are many users who use ad blockers on their portable gadgets like tablets and smartphones also.

Many other digital publishers like Forbes, The Times and Wired have also started experimenting new techniques with the sole aim of anti-ad-blocking. Such publishers argue that users need to understand that the journalism that they enjoy online costs money, which has to be paid for – and advertising is a crucial aspect of this revenue.

Facebook also supports this claim admitting that ad blocking software is bad for publications that get robbed of almost 50% of the value exchange between publishers and users. However, the social networking giant also feels that instead of blocking all advertisements, a way has to be discovered to serve relevant ads to the users.

What the Opposing Team Has to Say?

When ads are well-made and relevant, they can be useful in helping users find out more about new products and services, while also introducing them to new experiences. However, advertisements don’t work that way, which is why many users try to find ways to use ad-blockers to avoid them.

On the opposing side of the debate is the ad blocking companies reacting furiously to the action taken by Facebook, which they believe will soon by incorporated by many other major websites as well.

Adblock Plus calls this move of Facebook to be anti-user, stating that it’s following a dark way against the choices of users. It posted a question to Facebook asking why users are being stopped from making a decision on what they can block and what they can’t. Nonetheless, Adblock Plus doesn’t consider this as a cause to panic because such cat-and-mouse chasing games aren’t new to the tech industry.

Adblock Plus considers that Facebook’s view is ironical taking into account that the social media company acknowledges that users are justified to block ads, but still denies giving them the rights to do so.

The response from Adblock Plus has stirred across a blend of mixed responses among the Facebook community. If we’ve to judge based on the user comments to the post, several of them will try to find a way around to continue with blocking advertisements. Some of them are even ready to go to the extent of ceasing Facebook usage, while some others regard it to be quite reasonable to come across some ads in exchange for the free service they use.

The Verdict

Facebook’s move towards its anti-ad-blocking campaign has received mixed reactions, but still the Silicon Valley Company revealed that the new updates to its ad control and format options would supposedly eradicate the need to block ads. On a closing note, the social media firm says that it’s placing control in the hands of users with its updated ad preferences and other ad controls so that they can personalize their requirements and be served with relevant ads.

Facebook’s ad controls, performance and formats are claimed to have been designed to address the fundamental reasons users have opted for ad blocking. With more powerful controls, Facebook says, there would be no need to look for ad blocking programs.

We’ll have to wait to see if Facebook’s move to disable ad blockers on its website turns out to be in favour of users or against them – after all, it’s the vast user base that has helped the social networking company attain the popularity it has gained today. What’s your perspective on Facebook’s decision? Share your views in the comments section below.

How to See Your Content Marketing Beyond the Blog Posts?

Content is king and it has been leaving its mark on the web for quite some time now. It is still going strong without showing any signs of slowing down. Content marketing works as magic and that’s precisely the reason why all companies right from Fortune500 to small mom-and-pop shops keep uploading creative, fun and engaging content. They know that content helps to get warm leads.

With more and more people loving online access, content marketing is fast becoming the new traditional marketing. These new age consumers skip television advertising, ignore magazine advertising, don’t give a damn to flyers and are more inclined to take in online information.

Smart marketers know that things are changing fast and they need to go with the change. To capture more market and keep their consumers happy, they need to switch to content marketing.

What Is Content Marketing?

Content marketing is an art of communicating with your customers and prospects without selling. It is a strategic marketing approach where you deliver information on a continuous basis to the targeted audience rather than pitching for your product or service. The principle behind content strategy is that if a business delivers consistent valuable information to a selected set of audience that finds it engaging and interesting then they are bound to reward the business by buying the product. It is sort of non-interrupting marketing.

The common mistake that most people make is that their content marketing puts more emphasis on the content rather than marketing. If you really want to emphasise on the marketing aspect, you need to venture beyond the safe and comfortable walls of the blog.

With 61% of the most effective business-to-business (B2B) marketers meeting at least weekly with their content marketing teams and 37% of business-to-consumer (B2C) marketers having a documented content marketing strategy, let us see how to take content marketing beyond blog posts.

Use Single Content to Open Up a World of Myriad Possibilities

Use your most successful blog post to open up a host of opportunities. When you study your blog analytics, you will know which post of yours was a hit with your audience. Now use this post to maximise the effect moving beyond the blog. Use multi-tiered content marketing approach by leveraging this post into other pieces of content, which can be:

#1 An e-book, which can discuss the points given in the blog post in detail.

#2 You can get a video series made with short and fun videos. You can keep posting these videos at a regular frequency to keep your audience engaged.

#3 You can use the same post as an interview blog post where an expert can give his or her views on it. The audience will like to know what an expert in the field feels about it.

#4 You can turn it into an infographic.

#5 You can use it as a social media campaign taking one point at a time.

Using all these ways, you can expand your reach and that too across various platforms. A simple blog post will provide enough fodder that will last for days.

Tone Your Marketing Skills Keeping in Mind Your Audience Preference

People are different and so are their capabilities and preferences when it comes to learning. Some prefer to learn by going through the content published, whereas few would like podcasts or watch videos soaking up knowledge. Study your audience behaviour closely and then try to provide the medium that they prefer the most. If you are not able to find a set pattern then diversification should be the key for you. Instead of publishing the same kind of content, keep coming up with different one each time so that you can know in due course of time what is hit with your consumers. Follow this link to learn how to devise an audience-first content marketing strategy.

Create a Content Calendar

If you create a schedule for different types of content that you will post all through the week, the consumers will be better equipped with what to expect on a particular day. It will help to manage expectations with the content better. Suppose you have blocked Monday for a blog post, then on Tuesday the audience can expect to get a video tip, the third day of the week is reserved for the infographic and so on. If you establish this cadence, people will know what to expect from you on a particular day of the week.

Keep Track of Result

Content marketing is all about strategy, but you need to see which tool in your content marketing script is getting you a better result. Like any kind of marketing, here also you need to keep track of results. The data for all your content marketing activities whether content downloads, shares, or views gives you an insight into what people like and what they want you to change. Answers to questions like the following are important to charter the road for further strategies.

#1 How many people subscribed to your email list and downloaded the e-book that you provided them?

#2 Did the video you posted have many views?

#3 Are people interested in sharing your infographic?

#4 Which videos are driving the most engagement on social platforms like Twitter?

Depending upon what specific metrics you want to track, you need to check on them throughout a given campaign. It will make you better equipped to optimise your future efforts.

Turning Content into Sales Opportunities

You have great content, but the basic aim of having content marketing was to make money. What content marketing basically does is establish you as an expert in the field. What you say through your content makes your audience engage and develop trust in your capabilities.

Most of the time, when a user goes through the content in any form, it makes him curious enough to visit the website of the business. When he visits the website (which is because the content made him curious enough), he finds that he actually needs the service. Either he can right away go for it or he may defer the decision in sometime future as he may think he should look for some alternate sites too. Now, while on his social platform, he again comes across one of your videos or gets your infographic somewhere else. If your content keeps crossing his path, his trust factor will keep building up and he will purchase the product or service from you.

Content marketing is all hitting the right chord with the right people at the right time. Expanding your content beyond blog helps you to develop more opportunities to connect with buyers at various stages of the buying process. This, in turn, results in turning content into sales.

Reap the Benefits of Micro-Content

As you know, the attention span of a user on any page is less than 3 seconds. So, to grab the attention of the user, micro-content is a powerful way. You can distribute this bite-size content through a variety of platforms and spur interest among the new audience. As the content’s reach is extended and that too in an efficient way, the traffic to the website is bound to increase and with more traffic you have better chances of converting leads to sales. If you are new to micro-content, this SmartInsights article gives a comprehensive insight into what it is all about.

As a tool for content marketing, you can consider micro-content to be a tiny appetiser. It is like a group of smaller, micro-graphics that are socially-optimized and taken from a single infographic or image or small items extracted from larger content to entice viewers. Micro-content can be mini graphics, single images, factoids, mini data visualisations, tips, illustrations, etc. which can be shared across all owned properties. These properties are social media accounts like Twitter or Facebook, blogs, newsletter etc.

There are many new formats that the marketers are trying and testing and Micro-content is one of them. They are getting success in increasing the viewership as this method is keeping viewers engaged. Through this visual content, the marketers are able to convey stories in different innovative ways.


Visual content is permeating all rudiments of content marketing right from pitching materials to the presentations and internal reporting on the campaign success. Slide decks are another brilliant format for sharing information online and that too in a crisp and compact manner. The upside of using slides is that it is skimmable as it is short and summarised. It covers the whole topic in few words and lines and thus easy to flick through. As the topic is broke down to smaller chunks, it is easy for readers to grasp and digest it. If the content on the slide is useful, then it is bound to generate massive audience online. While making a slide, the following tips should be kept in mind.

#1 There should be one key message per slide.

#2 Don’t go for bullet points. Instead, depict what you want to convey visually.

#3 Keep it short. If you have too many slides, viewers will lose interest and will not go through later slides, which will defeat the purpose.

#4 Slides are a fun way of sharing your expertise, which keeps the user engaged if done rightly.

#5 You can give an overview of a new product or service in a simple slide.

Drip Email Campaigns

While people have to go to blogs and read the content, creating emails and sending them is a better way to communicate. Through emails, the content directly goes to the inbox, which the person looks at multiple times in a day and is more likely to read. Sometimes, a person feels lazy to open a blog, but when the content is there in the inbox, there is a high probability of going through it, especially if it’s through the same source that maintains the blog.

But creating an email that has quality content that a person would want to receive and go through is really an art. On an average, a person spends just two seconds in deciding whether to read or not a particular mail. So, you need to give a captivating visual that teases them into engaging. This is a mail, and if a person opens it, it should not have the entire essay written there. The right way is to keep it simple and engaging and if the person wants to know more it should have a link through to the relevant content. That way, he can simply click on it and get access to the entire content. Email campaigns in content marketing should be considered as a gentle push to take the user to the desired website. Here’s a complete guide to drip email campaigns.

Whitepapers and Case Studies

To build trust with the audience, which is often the basic step before they turn into buyers, whitepapers and case studies are a great option. They provide the best platform to showcase your knowledge and establish your authority on a particular subject. If a business can put across a message to the audience that they are capable of handling the customer’s problems and back it up with proof in the form of case studies, they develop trust. The customer feels that he is in safe hands and does not shy away from making a purchase of the product or the service. You can have a single paper case study, which reflects how you were able to solve the problem of a real client or you can have extended whitepaper, which reflects the impact of using your product or service.

To make the whitepaper interesting and inviting, do add some logos, illustrations or photos. Again, the content on it should be crisp and skimmable. Try to provide a good overall structure to the content by grouping it under headings and sections so that it is easy to grasp. It should be so well written that a brief look should be enough to tell the reader what it is all about. This method works beautifully in establishing credibility within a field.  This HubSpot blog post briefs about how to write a compelling white paper that can capture leads.

Engage Users through Friendly Competition

A great way to involve and engage the users is to organise friendly competitions and encourage them to interact. When people play these games, they talk about it with their friends and this way they propagate your brand. This works in your interest as then those who have never gone through your blog or any other content marketing strategy may also look up for your website in order to play that game and in turn get a taste of what your brand is all about. This content marketing strategy may help you in winning an audience in those circles, which were out of reach till now.

Few years ago, Coca-Cola organised its own variation during the Winter Olympics, which it referred to as Coke Games. For this, it encouraged users to play games like Coke Curling, Speed Sipping, and Bottle Cap Hockey. All users had to do was to film and upload his or her video participating in a particular game. When the participants shared these videos on the Facebook wall of Coke, they were entitled to win prizes. This increased both the sales of Coca-Cola and their Facebook visits. You can do something similar depending upon your product or service.

When we talk about content marketing, it is something more than just advertising. Through content marketing, you show your targeted audience who you are rather than just telling them. Showing is always more impactful than telling. Since the rise of internet penetration, the ways in which businesses interacted with their customers has transformed totally. Today, the businesses are closer to their customers, which happened because they can be more communicative to them through various methods of interacting online.

If you are included in the social circle of a customer or the target audience, it is your duty to keep them engaged by adopting the above-discussed strategies of content marketing. You need to provide them content which is entertaining, informative, relevant and helpful. Following the right content marketing strategies will help you get warm leads in your target audience groups, which you can then convert into sales.

Effective content marketing helps in creating affirmative associations to the brand, which does not include the stress of product marketing. Content marketing has incredibly enduring effect as great quality content motivates users to keep clicking, reading and exploring, which are all vital steps to increase sales. Any website that follows the strategies of content marketing is bound to generate traffic that keeps pouring in for months or even years. Of course, you need to tweak up your strategies as and when required.